Jan 1, 2020
On this episode Katie Dodd interviews her first guest: Kristi Coughlin, founder of Effect Positivity. Kristi is a dietitian who started an online store in early 2019 called Effect Positivity (verb): to bring about happy. Kristi shares her inspiration behind starting her business, how she navigated this process, and tips for other dietitians looking to enter the world of selling goods online!
Connect with Effect Positivity:
Effect Positivity Store (sign up for the email list to get 20% off!)
Create your online store:
Learn more about Kristi:
Like many, Kristi started her professional career the traditional way, as a clinical dietitian. After working several years as a relief dietitian in an acute care hospital, she accepted a teaching position with a local community college. Eventually, Kristi transitioned into school nutrition before taking a massive leap of faith to move across state lines with her family to the beautiful State of Oregon.
Kristi’s move prompted her to pursue a dream she had since her days in college - to start her own business. In 2016, Kristi took the necessary steps to launch an online private practice. For three years, Kristi ran her private practice helping people overcome their perfect eating expectations, but felt compelled to take on other ventures to help people on a larger scale.
In early 2019, Kristi launched an online store called Effect Positivity (verb): to bring about happy. The goal of the store was to create and sell products with inspiring messages. The messages inscribed on her products are a direct result of working with clients in her private practice – many of whom are recovering perfectionists who would benefit from loving themselves a little more. The popular messages sold on Kristi’s website include: You are Enough, Keep Going, and REAL. Better than Perfect.